From "what's slowing down" to a published post or an automatic discount

Connect Facebook once, everything else uses it

Social Auto-Pilot and FB Studio both need a Meta (Facebook/Instagram) connection, so the Hub surfaces its health right at the top rather than burying it in Settings: Healthy, Token expiring soon, Connection broken — reconnect, or Not checked yet. If your organisation hasn't set up its own Meta App yet, a "Set up your Meta / Facebook App" panel appears asking for the App ID, App Secret, and OAuth Redirect URI first.

Channels at a glance

A KPI strip counts Social drafts pending review; Email, SMS, and WhatsApp show as a dash because those live in their own modules or aren't built yet. The channel grid underneath is the honest map of what's actually available today.

Marketing Automation: post drafts triggered by what's happening in-store

A separate queue lives at the bottom of the Hub itself (not its own nav item) — "Auto-draft posts from POS events — new arrivals, promotions, low stock. Review & publish in one click." Four trigger types: 📦 New product arrival, 🏷️ Promotion activated, ⚡ Low stock FOMO, 🏆 Weekly best-sellers.

Set your own thresholds

Threshold settings lets you decide what "at-risk," "lost," and "slow-moving" mean for your business — the defaults are 60 days (at-risk), 120 days (lost), and 45 days (slow stock), but a fast-moving pharmacy and a slow-moving furniture store shouldn't use the same numbers.

Customers to win back

At-risk and lost customers are combined into one list, each with a plain suggestion line generated straight from their own order history — no AI copywriting, just the facts.

Stock that isn't moving

The same idea applied to inventory: products that haven't sold recently, with the dollar value of stock tied up in them and a one-click way to act on it.

Set brand voice and pick an AI provider

Settings covers who's writing (Claude — shared, or your own Gemini/Groq key), your brand name, voice (Formal / Friendly / Playful / Bold), industry, emoji and hashtag style, max post length, and which content sources to draw from — Products, Promotions, Seasonal events, Custom prompts, and live Market Trends via web search.

Generate a batch of drafts

Generate drafts opens a small brief — an optional note on what to focus on this round, and how many to produce (3/5/8/10) — at roughly $0.01–0.03 per generation shown up front so there's no surprise. New manual post skips the AI entirely and drops your own text straight into the same review queue.

Review, approve, and publish

Every draft sits at draft until someone acts on it — ✓ Approve, ✕ Reject, or Edit first if the wording needs work. Publish now only appears once a post is approved and Facebook is connected; Schedule queues it for a set date/time instead. Copy is there for posting manually through Meta Business Suite if you'd rather not connect the account at all.

FB Studio: a manual composer for one specific promotion

A related but separate tool, opened from a promotion's 📱 Post button (or "Create Facebook Post" on the Promotions header) — a composer tied to one product or promo, with goal/tone/ style pickers and caption suggestions. It doesn't post directly: 🚀 Post to Facebook via Social Auto-Pilot hands the finished post into the same draft queue above, so it still goes through the same review step.

Ten promotion types, two families

Discounts (percentage or fixed off): Bill Min, Cat Spend, Item Count, Bundle $, Tiered Qty, Time Window, Member Tier. Free Items (BOGO-style): Bill Free, Combo Free, Multibuy (buy N get M free), Cheapest Free.

Building one: validity, channels, and who it's for

＋ Add Promotion asks for a label, the promotion type, then a 📅 Validity block (start/end date, start/end time, which days of the week) and an ⚙️ Restrictions block — Channels (POS and/or Online), and optionally Members Only (Bronze/Silver+/Gold) or a specific customer list via 🎯 Assign to Specific Customers (with a "💤 Suggest Lapsed Customers" shortcut).